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The most effective platform for promoting a personal brand is Facebook. Unlike Linkedin, you can broadcast to a wide audience on Facebook, not just businessmen and top managers. Don't cheat on your profile. It's easy to check, and then it's going to be hard for you to get back the lost reputation.
- Content is intended to evoke emotion or resonance.
- The recommended length of the post–up to 40 characters, these posts get more coverage and often get into the organic issue in the tape.
- The Photo content will allow your subscribers to recognize your externally. Share real, funny images with humorous lyrics–the subscribers will like it.
- To improve interaction, ask questions from your audience, arrange surveys.
- Make a video with your participation, it's a dynamic format, unlike text and photos. Optimum length: 35-40 seconds. Don't make more than 60-90 seconds of clips.
- Track info guides and trends, and respond to them as quickly as possible.
- Just ask for a repost, please. You can do it sometimes.
- To attract opinion leaders, write specific posts about them, after learning what they care about right now. Keep in mind that Facebook is putting together a number of posts with similar themes.
- Do not give in to provocations, do not comment on the positions of those who are trying to promote their conviction at the expense of the PR.
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